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Price’s Dairy auction

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Price’s Dairy auction

August 21, 2026

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El Paso’s Price’s Dairies Inc., led by Robert B. Price III and his family, is promoting a lavish Holstein auction at Southfork Ranch, the setting of the television series Dallas , on Dec. 8. The invitation-only event will feature black-tie guests, valet parking, entertainment by Charley Pride and…

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