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Price's Dairy auction

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Price's Dairy auction

August 20, 2026

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Price's Dairies Inc. of El Paso, led by president Robert B. Price III and his family, organized an invitation-only Holstein auction at Southfork Ranch near Dallas for Dec. 8, featuring 38 of the top 200 dairy cows in the United States. The event was designed as a lavish black-tie affair with…

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